Nicolas Tschechne - Specialist Trend Research & Market Intelligence within the Cabin Innovation & Design Centre

Nicolas currently performs 360° trend scouting analysis in order to better understand and anticipate Airbus’ customers and passenger future needs that will impact cabin design. The latest project he was involved in was the “Concept Cabin”, which integrated both the future passenger perspective and experience, merged with future enabling technologies. Nicolas studied International Management at the University of Maastricht, with a focus on Innovation Management and Organisational Change.

Nicolas works in the Cabin Innnovation & Design Centre and its philosophy is “Passenger at heart, Airline in mind” which drives a consumer centric approach to understand the airline business model and future cabin needs. 

Expert’s advice 

When addressing the Passenger Experience challenge it is best to combine both technology push and market pull. There are two important perspectives to tackling this specific challenge. 

On the one hand the Future Passenger Landscape needs to be considered. More people will travel more often in the future and they demand a more entertaining as well as a more environmental friendly travel experience. On the other hand we need to look for new echnologies and consider business models from other industries. These two perspectives need to be aligned along the entire travel value chain of the passenger, looking at the complete door-to-door passenger travel experience.