One of the most important skills for an innovator is the ability to help other people understand your idea. Perhaps you can already imagine the fully realised concept - but all you have so far is the seed of something great. The next step is to convince everyone else of your idea’s unique potential.
Luckily, there’s a simple way to win your audience over. It’s called sketching, or by another name, visual thinking.
You’ve had the ‘Eureka’ moment. You’ve submitted your great aviation innovation for Fly Your Ideas 2015. Perhaps you can already imagine the fully realised concept - but all you have so far is the seed of something potentially great. The next step is to convince everyone else of the unique potential of your concept.
Luckily, there’s a simple way to win your audience over – from your teammates to your Airbus Mentors and your university professors, or even a potential investor. Creating a simple sketch to illustrate your idea is one of the requirements for Round 2 teams, but it’s also a valuable tool that anyone can use to win support for their ideas.
By sketching out your idea, you bring it to life. You immediately identify what’s most compelling and different about your proposal, spot where the potential problems are. What part of your concept is hardest to draw? Chances are that it’s going to be an obstacle to developing your idea in ‘real life’ too.
Wait, you can’t draw? Harnessing the power of visual thinking isn’t about the quality of your artwork. By trying to draw, instead of write, think or speak, you’re actually using the part of your brain that can help you solve problems and communicate your ideas more effectively with other people. It means that you can quickly generate and capture suggestions, consider alternatives, and filter out the impossible from the previously unconsidered. An idea in ‘sketch’ form is easier to contribute to, so that everybody’s input is heard and valued.
Airbus Corporate Innovator Gary Wicks says that a picture really can be worth a 1000 words (as the old saying goes). “Visual thinking works in 360o. Producing a simple sketch helps organise and clarify thoughts, and is a great way to rapidly build empathy with everyone “touched” by The Idea. In my job, the words “I see what you mean” are music to my ears!”What are you waiting for? Teams selected for Round 2 must submit a simple sketch to illustrate their idea, by 12 noon GMT on 31 January 2015. And if you didn’t make it to Round 2, don’t give up, maybe a sketch is the missing element that will help you take your idea further. Pencils to the ready!
one of the most famous back-of-a-napkin sketches of all time. It shows the
core business model of Southwest Airlines – a regional airline serving 3 equidistant
major cities in the US.
Sketching has a long history in business, and it’s still used as a core tool by cutting-edge design and innovation agencies. Follow these links for more inspiration: